Just B

The Most Interesting high-performing, customizable and eco-conscious products that celebrate the beauty of brown skin, inspire creativity and spark delight.

The Brand’s Mission

Just B focuses on creating high-performing, customizable and eco-conscious products that celebrate the beauty of brown skin, inspire creativity and spark delight. There is no more of "oh! this color doesn't work for my skin because of my skin", we want you to feel at ease in your own skin, we want you to JUST BE.
Mission_Cruelty-Free Mission_Female Founded Mission_POC Founded Store-miami

Shop The Collection

Not Just Red - Just B
Not Just Red - Just B
Just B
$38.00
Not Just Champagne - Just B
Not Just Champagne - Just B
Just B
$38.00
Not Just Magenta - Just B
Not Just Magenta - Just B
Just B
$38.00
Not Just Pink - Just B
Not Just Pink - Just B
Just B
$38.00
Not Just Peach - Just B
Not Just Peach - Just B
Just B
$38.00